Privacy Policy

Last updated: July 15, 2026

villamarcelle operates this boutique and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a personalized shopping experience (hereinafter referred to as the "Services"). villamarcelle is powered by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit the Services, use them, make a purchase or other transaction, or otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing and using our Services, you acknowledge that you have read this Privacy Policy and understand the terms regarding the collection, use, and disclosure of your information as described herein.

Personal information we collect or process

When we use the term "personal information," we mean information that identifies you or can reasonably be linked to you or another individual. Personal information does not include information that has been anonymized or de-identified so that it can no longer identify you or be reasonably linked to you. Depending on how you interact with our Services, your place of residence, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:

• Contact details including your name, address, billing address, shipping address, telephone number, and email address.
• Financial information including credit card, debit card, and bank account numbers, payment card information, bank account details, transaction details, payment method, payment confirmation, and other payment details.
• Account information, including your username, password, security questions, preferences, and settings.
• Transaction information, including items you view, add to your cart or wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
• Your communications with us, including information you include when you contact us, such as when you submit a customer service inquiry.
• Device information, including details about your device, browser, network connection, IP address, and other unique identifiers.
• Usage information, including details about your interaction with the Services, such as how and when you access them or interact with features.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, access or use the Services, communicate with us, or otherwise provide your personal information;
• Automatically through the Services, including from your device when you use our products, visit our websites, or interact with cookies and similar technologies;
• From our service providers, including when they implement technologies on our behalf or collect and process personal information for us;
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us and the Services you use, we may use your personal information for the following purposes:

• Providing, tailoring, and improving the Services. We use your personal information to provide the Services, fulfill our contract with you, process payments and orders, remember your preferences and items of interest, send account notifications, handle purchases, returns, and exchanges, create and manage your account, organize shipments, facilitate returns and exchanges, allow you to post reviews, and create a personalized shopping experience by recommending products related to your purchases. This may also include using your information to tailor and improve the Services.
• Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending promotional emails, text messages, or mail, and showing you online ads for products or services on our Services or other websites, based on your previous purchases, cart items, and other activities on the Services.
• Security and fraud prevention. We use your personal information to authenticate your account, ensure secure payments and shopping experiences, detect and investigate fraudulent, illegal, or malicious activity, protect public safety, and secure our services. If you create an account, you are responsible for keeping your login details confidential. We strongly recommend that you do not share your username, password, or access credentials with anyone.
• Communicating with you. We use your personal information to provide customer support, respond to your inquiries, deliver efficient services, and maintain our business relationship.
• Legal reasons. We use your personal information to comply with applicable laws or respond to valid legal requests, such as from law enforcement or government agencies, to investigate or participate in legal proceedings or disputes, and to enforce or investigate potential violations of our terms and policies.

How We Share Personal Information

In certain circumstances, we may share your personal information with third parties for legitimate reasons in accordance with this Privacy Policy. These circumstances include:

• With Shopify, service providers, and other third parties who perform services on our behalf (such as IT management, payment processing, data analytics, customer service, cloud storage, and fulfillment).
• With business and marketing partners to provide advertising and marketing services. For example, we use Shopify to support personalized advertising through third-party services based on your online activity across different merchants and websites. Depending on where you live, you may have the right to ask us not to share information about you for targeted advertising purposes. You can exercise your right to opt out of these uses here.
• When you instruct us, request, or otherwise consent to sharing certain information with third parties, such as to ship products or through your use of social media widgets or login integrations.
• With our affiliates or within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (such as subpoenas or search warrants), to enforce our terms and policies, or to protect and defend the Services, our rights, and the rights of our users or third parties.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information regarding your access to and use of the Services in order to provide and improve them. The information you submit to the Services will be transmitted and shared with Shopify, as well as with third parties who may be located in countries other than your place of residence, to provide and improve the Services. In addition, to protect, develop, and improve our business, we use certain enhanced features from Shopify that integrate data and information from your interactions with our Store, as well as with other merchants and Shopify. To provide these enhanced features, Shopify may use personal information collected from your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify acts as the data controller of your personal information, particularly to respond to your requests to exercise your rights regarding the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and your rights, you can consult the Shopify Consumer Privacy Policy. Depending on where you live, you may be able to exercise certain rights regarding your personal information here Shopify Privacy Portal Link.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, we recommend that you review their privacy and security policies, as well as their other terms of use. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information found on them. Information you provide in public or semi-public spaces, including information shared on third-party social media platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without restriction on its use by us or a third party. The inclusion of such links does not in itself imply any endorsement of the content of these platforms, their owners, or operators, unless otherwise indicated on the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children who have not reached the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the details below to request its deletion. As of the effective date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" (as defined by applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee "perfect security." Furthermore, any information you send us may not be secure during transmission. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

The length of time we keep your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute, may apply only in certain circumstances, and, in some cases, we may decline your request as permitted by law.

• Right of Access / Right to Know. You may have the right to request access to the personal information we hold about you.
• Right to Deletion. You may have the right to request the deletion of the personal information we hold about you.
• Right to Correction. You may have the right to request the correction of inaccurate personal information we hold about you.
• Right to Portability. You may have the right to receive a copy of the personal information we hold about you and to request its transfer to a third party, under certain circumstances and with certain exceptions.
• Managing Communication Preferences. We may send you promotional emails. You can choose to stop receiving them at any time by using the unsubscribe option included in our emails. If you unsubscribe, we may still send you non-promotional emails, such as those regarding your account or orders you have placed.

You can exercise these rights through the designated options on the Services or by contacting us using the details provided below. To learn more about how Shopify uses your personal information and the rights you may have, including rights relating to data processed by Shopify, you can visit https://privacy.shopify.com/fr.

We will not penalize you for exercising any of these rights. We may need to verify your identity before processing your requests, as permitted or required by applicable law. In accordance with applicable law, you may designate an authorized agent to make requests to exercise your rights on your behalf. Before accepting such a request from an agent, we will require the agent to provide proof of the authorization you have given them to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request within the timeframes required by applicable law.

Complaints

If you wish to lodge a complaint about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the details provided below, or by lodging a complaint with your local data protection authority. For the EEA, you can find a list of responsible data protection supervisory authorities here.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country where you reside.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms, such as the European Commission's standard contractual clauses or, where applicable, any equivalent contract issued by the competent UK authority, unless the data transfer is made to a country recognized as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please call us at +33 7 68 11 49 32, email us at hello@villamarcelle.com, or contact us at INDIVISION DERO, 59 La Vieille Botte, 76430 Saint-Aubin-Routot, France. For the purposes of applicable data protection law, we are the data controller of your personal information.